On the show
How large brands actually learn about their customers
No company can talk to ten million customers individually. What they do instead maps closely onto how public health studies a population.
Why it is hard to measure
- Loyalty programmes and purchase history show what people did, at full scale.
- Social listening catches shifts in sentiment without asking anyone anything.
- Segmentation divides the base into groups a team can actually act on.
- Focus groups and pilots supply the reasoning that behavioural data lacks, but reach very few people.
Questions only a conversation can ask
“Think back to the day you stopped buying from us. What was going on? Walk me through it.”
“What do you use the product for that we probably don't know about?”
Where SamSurveyor fits
The gap is between wide data with no reasoning and deep interviews that reach almost nobody. A guided conversation runs at survey scale while still asking why, and results can be exported for analysis alongside the behavioural data.
Hear this discussed
America's Survey Radio runs live. Tune in, then ask a question and Alex and Sam will take it on air.
Listen to Survey Radio